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7 Key Updates from the Salesforce Spring ‘25 Release

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by - Niti Praveen

I Can’t Afford to Ignore this 1 CRM Metric in 2025

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by - Niti Praveen

Reality of the Salesforce Job Market

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by - Niti Praveen

How to Collect Customer Data from WordPress/WooCommerce to SFMC

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by - Niti Praveen

How to Create a Custom Agentforce Agent

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Blogs

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Salesforce won’t hire any more software engineers in 2025

Salesforce’s AI-powered transformation highlights a dual reality. On one hand, automation and AI are unlocking new levels of efficiency and innovation. On the other, they are reshaping traditional roles and raising questions about job security for those whose skills may no longer align with evolving demands.

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Olevia R

How to Use Storytelling to Boost Your Marketing Campaigns

What happens when marketing is done with the intent to connect and resonate with the audience? Click-through rates, conversion rates, ROI – these metrics are essential, but we must understand that they are only part of the picture.

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Olevia R

The Ripple Effect: How Employee Equality Drives Customer-Centric Results

What does true equality in the workplace look like? Let’s explore the transformative power of inclusivity and the steps organizations can take to cultivate a more equitable work environment.

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Case Studies

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Enhancing Hotel Reservation Application with Salesforce Integration

Marriott Hotels is a globally recognized hospitality brand, offering a vast range of accommodations across various destinations. With a strong focus on customer satisfaction, Marriott provides personalized experiences for its guests, who are categorized as members and non-members of the Marriott Bonvoy loyalty program.

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Enhancing Customer Engagement in the Travel Industry

Expedia is a global travel technology company that helps travelers plan and book their trips. They offer a wide range of services including flights, hotels, car rentals, and vacation packages. With a number of brands such as Expedia, Hotels.com, Vrbo, Expedia provides comprehensive travel solutions to customers worldwide.Requirements -Personalized marketing is a game changer in the super competitive travel market. In order to engage their audience, Expedia needed to enhance customer experience, improve engagement, and drive conversions through tailored content.

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Accelerating Sales Cycles with Salesforce CPQ and CLM

8x8 is a leading provider of cloud-based communication and collaboration solutions, offering services such as voice, video, chat, and contact center services. As a rapidly growing company, 8x8 needed to streamline and enhance their sales processes to support their expanding product portfolio and complex sales cycles.

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